Privacy Policy

1. Introduction

TripAdverts Inc. ("TripAdverts," "we," "our," or "us") operates a digital out-of-home (DOOH) advertising platform that delivers advertisements through headrest-mounted tablet displays in taxis and ride-share vehicles across Accra, Ghana. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.tripadverts.com, use our advertiser dashboard, or interact with our in-vehicle displays.

By accessing our services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

2.1 Information You Provide Directly

• Account registration details (name, email address, phone number, company name)
• Billing and payment information processed through our third-party payment providers
• Campaign details including ad creatives, targeting preferences, and scheduling information
• Communications you send to us via email, contact forms, or customer support channels

2.2 Information Collected Automatically

• Device and browser information (IP address, browser type, operating system)
• Usage data from our website and advertiser dashboard (pages visited, features used, session duration)
• Cookies and similar tracking technologies (see our Cookie Policy)

2.3 In-Vehicle Display Data

Our headrest-mounted tablets collect aggregated, anonymized data to measure ad performance. This includes impression counts, ad display duration, and general route information. We do not collect personally identifiable information from passengers viewing ads in vehicles. No cameras, microphones, or biometric sensors are used on our in-vehicle displays to identify individual passengers.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our advertising platform and services
• Process transactions and send related billing and account notifications
• Deliver campaign performance reports and analytics to advertisers
• Optimize ad delivery, targeting, and scheduling across our vehicle network
• Communicate with you about service updates, promotions, and support inquiries
• Detect, prevent, and address fraud, abuse, and technical issues
• Comply with applicable laws and regulations in Ghana and other jurisdictions

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

• Service providers: Third-party vendors who assist with payment processing, cloud hosting, analytics, and email delivery
• Fleet partners: Vehicle operators in our network receive only the information necessary to operate in-vehicle displays (no advertiser personal data is shared)
• Legal obligations: When required by law, regulation, legal process, or governmental request
• Business transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred to the successor entity

5. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS/SSL), encrypted storage, access controls, and regular security audits. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. Campaign performance data is retained in aggregated, anonymized form for analytics purposes. We will delete or anonymize your personal data upon request, subject to any legal obligations requiring us to retain certain records.

7. Your Rights

Under the Ghana Data Protection Act, 2012 (Act 843) and other applicable laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal retention requirements
• Object to or restrict certain processing of your data
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the Data Protection Commission of Ghana

To exercise any of these rights, please contact us at [email protected].

8. International Data Transfers

Your information may be transferred to and processed in countries outside Ghana where our service providers operate. We ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place to protect your data.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected data from a child without parental consent, we will take steps to delete that information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: