Terms of Service

1. Acceptance of Terms

These Terms of Service ("Terms") govern your access to and use of the services provided by TripAdverts Inc. ("TripAdverts," "we," "our," or "us"), including our website at www.tripadverts.com, our advertiser dashboard, and our in-vehicle digital advertising network operating across Accra, Ghana.

By creating an account, placing an advertising campaign, or otherwise using our services, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.

2. Description of Services

TripAdverts provides a digital out-of-home (DOOH) advertising platform that enables advertisers to display promotional content on headrest-mounted tablet screens installed in taxis and ride-share vehicles across Accra, Ghana. Our services include:

• Campaign creation, scheduling, and management through our advertiser dashboard
• Ad delivery to our network of in-vehicle tablet displays
• Performance reporting including impression counts, display duration, and route-based analytics
• Audience targeting based on geographic zones, time of day, and vehicle routes

3. Account Registration

To access certain features, you must create an account. You agree to provide accurate, current, and complete information during registration and to keep your account information updated. You are responsible for safeguarding your account credentials and for all activities that occur under your account.

You must notify us immediately at [email protected] if you suspect unauthorized access to your account.

4. Advertising Content Standards

All advertising content submitted to our platform must comply with the following requirements:

• Comply with all applicable laws and regulations in Ghana, including the Food and Drugs Authority advertising guidelines and the National Media Commission standards
• Be truthful, not misleading, and substantiate any claims made
• Not contain obscene, defamatory, discriminatory, or offensive material
• Not promote illegal products, services, or activities
• Not infringe upon any third-party intellectual property rights, including trademarks, copyrights, or publicity rights
• Be suitable for a general audience, including minors who may be passengers in vehicles
• Meet our technical specifications for resolution, file format, and file size as detailed in our advertiser documentation

We reserve the right to reject, remove, or request modifications to any advertising content at our sole discretion, without liability. We may review content before or after it goes live on our network.

5. Campaign Booking and Payment

Campaign pricing is based on factors including duration, frequency, geographic targeting, and time-of-day scheduling. All prices are quoted in Ghanaian Cedis (GHS) unless otherwise specified.

Payment is required before campaign activation unless a credit arrangement has been agreed upon in writing. We accept payment through the methods specified on our platform, including mobile money and bank transfer.

Cancellations made more than 48 hours before the scheduled campaign start date are eligible for a full refund. Cancellations within 48 hours of the start date may be subject to a cancellation fee of up to 25% of the campaign value. No refunds are available once a campaign has begun delivering impressions, except at our sole discretion.

6. Impressions and Performance

We make commercially reasonable efforts to deliver the number of impressions booked for each campaign. However, impression delivery depends on vehicle availability, route patterns, device uptime, and other factors beyond our full control.

If a campaign delivers fewer than 80% of its booked impressions during the scheduled period, we will, at our discretion, either extend the campaign duration at no additional cost or provide a pro-rata credit toward a future campaign. This is your sole remedy for under-delivery.

Performance metrics provided through our dashboard are estimates and should not be relied upon as exact counts. We are not liable for any business decisions made based on our reporting data.

7. Intellectual Property

You retain all rights to the advertising content you submit. By uploading content to our platform, you grant TripAdverts a non-exclusive, royalty-free, worldwide license to display, reproduce, and distribute your content solely for the purpose of delivering your advertising campaigns.

The TripAdverts name, logo, platform software, website design, and all related intellectual property are owned by TripAdverts Inc. and protected by applicable intellectual property laws. You may not use our trademarks without prior written permission.

8. Limitation of Liability

To the maximum extent permitted by the laws of Ghana, TripAdverts shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, business opportunities, or goodwill, arising out of or related to your use of our services.

Our total cumulative liability for any claims arising from or related to these Terms or our services shall not exceed the total amount you paid to TripAdverts in the twelve (12) months preceding the event giving rise to the claim.

9. Indemnification

You agree to indemnify, defend, and hold harmless TripAdverts Inc., its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to:

• Your advertising content
• Your use of our services in violation of these Terms
• Your violation of any applicable law or regulation
• Any claim that your content infringes a third party's intellectual property or other rights

10. Service Availability

We strive to maintain uninterrupted service but do not guarantee that our platform or in-vehicle displays will be available at all times. Service may be affected by maintenance, technical issues, connectivity problems, vehicle downtime, or circumstances beyond our control including weather, traffic incidents, or regulatory actions.

We reserve the right to modify, suspend, or discontinue any aspect of our services at any time with reasonable notice to active advertisers.

11. Termination

Either party may terminate the service relationship at any time. We may suspend or terminate your account immediately if you breach these Terms, engage in fraudulent activity, or submit content that violates our advertising standards.

Upon termination, your right to use our services ceases immediately. Sections relating to intellectual property, limitation of liability, indemnification, and governing law survive termination.

12. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the Republic of Ghana. Any disputes arising from or relating to these Terms shall first be attempted to be resolved through good-faith negotiation. If negotiation fails, disputes shall be submitted to arbitration in Accra, Ghana, in accordance with the Alternative Dispute Resolution Act, 2010 (Act 798).

13. Modifications to Terms

We may revise these Terms at any time by posting the updated version on our website. Material changes will be communicated to registered users via email. Your continued use of our services after changes take effect constitutes acceptance of the revised Terms.

14. Contact Us

For questions about these Terms of Service, please contact us: